Highly Creative Senior Copywriter Wanted
1 week ago
We are seeking an experienced and creative Senior Copywriter to join our marketing team at Keka HR. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that all content aligns with the brand voice and drives measurable business outcomes.
Key Responsibilities:
1. Develop effective content strategies for marketing campaigns across multiple channels (ads, emails, landing pages, banners).
2. Collaborate with the design, marketing, and product teams to ensure consistency in messaging and brand tone.
3. Interpret marketing briefs to generate creative, persuasive copy that resonates with target audiences.
4. Work closely with the creative and digital teams to ensure that copy aligns with the overall campaign objectives and user experience.
5. Create compelling and concise ad copy for social media, display ads, and PPC campaigns.
6. Optimize ad copy to drive click-through rates (CTR) and conversion rates.
7. Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
8. A/B test email copy and strategies to enhance performance.
9. Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
10. Create banner ads that capture attention and communicate key messages effectively.
11. Maintain and refine the brand's voice and tone across all marketing channels.
12. Ensure consistency of messaging across all touchpoints.
13. Regularly review campaign performance and use data insights to optimize copy for maximum effectiveness.
14. Conduct A/B tests for ads, emails, and landing pages to continuously improve conversion rates.
15. Collaborate with the marketing and creative teams to brainstorm campaign ideas, positioning, and taglines.
Requirements and Benefits:
- $85,000 - $115,000 per year, depending on experience
- Opportunities for professional growth and development in a dynamic marketing environment
- Collaborative and supportive team culture
- Flexible work arrangements and remote work options
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