
Digital E-commerce Marketing Specialist
15 hours ago
Job Description:
">E-commerce growth relies heavily on effective advertisement management. As a part-time Digital E-commerce Marketing Specialist, you will be responsible for scaling online stores through Google and Meta Ads.
">- Optimize and manage PPC campaigns on Google Ads and Meta Ads with a focus on e-commerce funnels.
- Experiment with strategies, creatives, and audiences to maximize return on ad spend (ROAS) and customer acquisition.
- Raise brand awareness and bring shoppers back with remarketing campaigns that increase lifetime value.
- Track and analyze performance metrics such as cost-per-click (CPC), cost-per-acquisition (CPA), click-through rate (CTR), average order value (AOV), and lifetime value (LTV) and convert data into actionable insights.
Familiarity with platforms like Shopify, WooCommerce, or Magento is highly desirable.
">A strong foundation in performance marketing fundamentals: pay-per-click (PPC), bidding models, and conversion optimization is essential.
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