Digital Marketer/Digital Marketing Specialist

2 weeks ago

Cochin, Kerala, India Cyrix Healthcare Full time ₹ 1,04,000 - ₹ 1,30,878 per year
India
  • LOCATION

Kochi, Kerala

Bangalore, Karnataka
- WORK LOCATION TYPE On-site
- DATE POSTED
- CATEGORY Marketing

Job summary:

We seek a highly motivated and experienced Digital Marketer/Digital Marketing Specialist to build & supercharge our digital marketing efforts, drive business growth, and make our customers' digital journeys amazing You will be responsible for designing & executing innovative digital strategies to generate and nurture leads, drive engagement, and help maximize sales conversions collaborating with business teams.

Key Responsibilities:

Sales and Business

  • Build & maintain company websites, develop engaging content, drive traffic, improve user engagement.
  • Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors.
  • Strategize, Develop and execute innovative digital / social media campaigns to enhance market presence and lead generation for company products and services in alignment with overall marketing goals.
  • Conduct market research and competitor analysis to stay up to date with trends and best practices.
  • Monitor and analyse marketing channel performance, adjusting strategies as needed to improve ROI.
  • Create, curate, and manage content (images, video, written) across social media platforms.
  • Track, collect, analyse and report data, identifies trends and insights and evaluates results to achieve maximum Return on Investment (ROI) for all campaigns as well as actionable insights and recommendations.
  • Manage digital marketing agencies, budgets and partners, any third-party provider e-commerce feeds, vendor payment and initiative planning.

JOB SKILLS & KNOWLEDGE REQUIRED

  • Digital Literacy, Business Savvy, Research ability
  • Demonstrable Content creation experience – preferably in healthcare
  • Demonstrable experience in marketing data analytics and tools and translation into actionable insights
  • Solid computer skills including MS Office, Adobe creative suite and CRM and applications (Web analytics, Google AdWords, Insights etc) and social media management tools (Hootsuite, Buffer etc)
  • Familiarity with marketing automation tools (e.g., HubSpot, Zoho, Marketo, Pardot) and CRM systems
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience in social media management, advertising and analytics
  • Exceptional communication skills – verbal and writing

ADDITIONAL PREFERRED SKILLS/EXPERIENCE

  • Good working knowledge/experience in photography, videography and editing.
  • Experience working in healthcare/medtech industry
  • Project Management Experience and detail orientation
  • Knowledge of HTML, CSS and Web Development Tools desired.
  • Commercial awareness partnered with a creative mind.
  • E-commerce development experience

Qualifications and Skills:

  • Bachelor's degree in marketing, business, or English with digital marketing certification
  • 4-5 years of proven digital marketing, content creation and lead generation experience
  • Thorough understanding of marketing elements including traditional and digital marketing and market research methods.

No. of positions: 1

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