Senior E-commerce Marketing Automation Specialist

14 hours ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 80,00,000
Marketing Automation Specialist

We are seeking an experienced Marketing Automation Specialist with expertise in e-commerce marketing. The ideal candidate will be responsible for designing, executing, and optimizing marketing automation strategies across multiple communication channels to drive customer engagement, retention, and sales.

Key Responsibilities:
  • Marketing Automation Strategy & Execution:
    • Develop and implement automated marketing campaigns across email, SMS, push notifications, and WhatsApp to improve customer engagement, retention, and revenue growth.
    • Leverage marketing automation platforms to create personalized, triggered, and lifecycle-based campaigns for e-commerce customers.
    • Utilize CRM data to manage customer segmentation, customer journeys, and integrate marketing campaigns across platforms.
  • Campaign Management & Optimization:
    • Set up and monitor email, SMS, push, and WhatsApp campaigns, analyzing performance metrics (open rates, click-through rates, conversion rates) and making data-driven optimizations.
    • Segment audiences based on user behavior, purchase history, and preferences to deliver targeted messages that drive engagement and increase customer lifetime value.
    • Conduct A/B testing on campaign content, subject lines, messaging, and send times to improve performance.
  • Data Analysis & Reporting:
    • Track, analyze, and report on the performance of automated marketing campaigns, ensuring alignment with business KPIs.
    • Utilize data to generate actionable insights and continuously improve campaigns based on customer behavior and market trends.
  • Collaboration & Cross-Functional Coordination:
    • Work closely with the e-commerce, product, and marketing teams to align automation strategies with business goals.
    • Collaborate with the creative team to design compelling, on-brand email templates, SMS copy, push notifications, and WhatsApp messages.
  • Customer Journey Management:
    • Map out and automate customer journeys from acquisition to retention, ensuring seamless communication across all touchpoints.
    • Develop re-engagement strategies for dormant customers, cart abandoners, and first-time buyers to improve conversion rates and reduce churn.

Qualifications:

  • 3+ years of experience in marketing automation for e-commerce or digital marketing.
  • Proven expertise in WebEngage for automation, customer segmentation, and campaign management.
  • Strong experience with email marketing, SMS marketing, push notifications, and WhatsApp marketing.
  • Salesforce experience required, with a solid understanding of its marketing automation capabilities and CRM tools.
  • Ability to design and implement data-driven marketing strategies that drive engagement and ROI.
  • Experience with A/B testing, customer journey mapping, and segmentation.
  • Familiarity with e-commerce platforms and how to integrate marketing automation tools with them.
  • Strong analytical skills to track and optimize marketing campaigns, with a focus on improving key metrics.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).
  • Strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams.

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