Digital Marketing Campaign Manager

2 weeks ago

Delhi, Delhi, India beBeeppc Full time ₹ 15,00,000 - ₹ 25,00,000
PPC Specialist Job Description

We are seeking a results-driven and analytical PPC Specialist to manage and optimize our paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and others.

Key Responsibilities:
  • Plan, execute, and manage PPC campaigns across search engines and social media platforms.
  • Conduct keyword research and competitor analysis to identify new opportunities.
  • Monitor, analyze, and optimize campaigns for performance, budget, and conversions.
  • Write compelling ad copy and create engaging creatives in collaboration with the design team.
  • Manage landing page testing and optimization in coordination with the web team.
  • Set up tracking mechanisms (Google Tag Manager, UTM parameters, conversion tracking).
  • Prepare regular reports on campaign performance, KPIs, and insights.
  • Stay up to date with latest PPC trends, algorithm changes, and best practices.
Requirements:
  • Bachelor's degree in marketing, Advertising, Business, or a related field.
  • Proven experience (0 to 2 years) in managing PPC campaigns on Google Ads, Facebook Ads, etc.
  • Google Ads Certification is a plus.
  • Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Familiarity with SEO principles is a plus.
  • Excellent communication and project management skills.
About Us:

Raptor Supplies is a leading e-commerce portal offering high-quality MRO products and industrial supplies to SMEs, large corporate and public-sector organizations in the UK, Ireland, Europe, the Middle East, Africa and Asia.

Preferred Tools/Platforms:
  • Google Ads & Bing Ads
  • Google Analytics (GA4), Google Tag Manager
  • Facebook/Meta Ads Manager

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