Digital Marketing Director
6 days ago
Job Overview
The role of Digital Marketing Director - Brand Lead at TAFE - Tractors and Farm Equipment Limited is a key position that involves overseeing the entire digital marketing portfolio for two iconic tractor and farm machinery brands, as well as one of the fastest growing engines and generators brands in India.
Key Responsibilities
- Develop and implement brand management strategies to enhance online presence and engagement across all digital platforms.
- Lead cross-functional teams to create and execute awareness, consideration, and performance marketing campaigns.
- Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing.
- Manage budgets effectively to achieve optimal ROI and track marketing spends.
- Collaborate with external agencies to ensure seamless campaign execution and maximize results.
- Drive stakeholder communications and reputation management through strategic planning, assessment, and reporting.
- Optimize digital marketing campaigns based on data analysis and insights.
- Assist in formulating Online Reputation Management (ORM) strategies to foster long-term digital connections with stakeholders.
- Spearhead team leadership and mentoring to drive high performance and growth.
Requirements
- Postgraduate degree in a relevant field, coupled with extensive professional experience in brand and digital marketing.
- At least 12-16 years of experience in digital marketing, preferably in a large organization or established agency.
- Proven track record of delivering results-driven campaigns and managing big budgets effectively.
- Strong understanding of various social media platforms and their applications in engaging and building effective campaigns.
- Excellent leadership skills, with the ability to collaborate with cross-functional teams and manage dynamic environments.
Reporting Line
This role reports directly to the Chief Communications & Digital Marketing Officer.
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