Strategic Digital Campaign Lead

6 days ago

Pune, Maharashtra, India beBeeDigital Full time ₹ 10,00,000 - ₹ 12,00,000

Job Opportunity: Drive Impactful Digital Campaigns

We are seeking a seasoned Google Ads & SEO expert to lead impactful digital campaigns, optimize search visibility, and create engaging content for government initiatives.

  • Google Ads Management:
  • Plan, execute, and optimize paid campaigns (Search, Display, Video, Performance Max) to maximize ROI.
  • Conduct keyword research with a focus on government program-related terminology.
  • Track and analyze campaign performance with Google Analytics & Tag Manager.
  • SEO Strategy & Execution:
  • Develop and implement SEO strategies for government initiatives and projects.
  • Perform on-page and off-page SEO, including link building and technical SEO audits.
  • Optimize content for local search (Marathi + English keywords).
  • Government Project Expertise:
  • Understand structure, communication style, and outreach priorities of government departments & schemes.
  • Translate complex government program details into easy-to-understand digital messaging.
  • Align SEO and Ads strategy with public awareness campaigns.
  • Content & Script Creation:
  • Write ad copies, blogs, and landing page content in Marathi & English.
  • Prepare Marathi scripts for reels, radio spots, voiceovers, and campaign creatives.
  • Analytics & Reporting:
  • Provide detailed performance reports with actionable insights.
  • Suggest optimization strategies for continuous improvement.

Requirements:

  • Proven experience (5+ years) in Google Ads & SEO management.
  • Strong knowledge of government projects, policies, and outreach communication.
  • Native-level fluency in Marathi (speaking, reading, writing) and proficiency in English.
  • Expertise in Google Ads Manager, Search Console, Analytics, Tag Manager, SEMrush/Ahrefs/Similar tools.
  • Ability to draft Marathi scripts for video/audio campaigns.

Preferred Attributes:

  • Past experience handling digital campaigns for government departments, NGOs, or public sector projects.
  • Creative approach to regional storytelling and engagement.
  • Strong communication and project management skills.

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