Luxury Brand Development Specialist
22 hours ago
We are a pioneering player in the affordable housing sector with over 14 years of experience and a strong presence across Tamilnadu and Kerala. Our recent focus has been on building a robust customer community through an online-only model. However, we are now embarking on a new chapter by transitioning to luxury housing in Karnataka, Kerala, and Tamilnadu.
This revolutionary shift will redefine the luxury lifestyle in the residential space, and we are seeking a passionate branding expert to spearhead this transformation.
Job SummaryWe are looking for a seasoned brand management professional with extensive experience in luxury brands. The successful candidate will be responsible for developing and executing comprehensive brand strategies that align with our objectives and market trends.
The ideal candidate will have a proven track record of successfully launching and managing events, creating engaging social media content, and leading cross-functional teams.
Key Responsibilities- Develop and implement innovative brand strategies that drive business growth and enhance brand reputation
- Lead the planning and execution of multi-scale marketing campaigns, ensuring alignment with brand strategy and goals
- Collaborate with sales, engineering, and digital teams to provide necessary marketing materials and brand presentations
- Create and manage social media content, maintain interactions with visitors, and share potential leads
- Develop and execute PR strategies to enhance brand reputation, manage media relations, and oversee agency management
- Bachelor's or Master's degree in marketing, communications, or relevant field
- Minimum 7 years of experience in brand management from hospitality, FMCG, retail, or similar industries
- Proven track record of developing and executing successful brand strategies and implementation
- Excellent communication, presentation, and interpersonal skills
- Ability to work collaboratively with cross-functional teams
The estimated salary for this role is ₹15,00,000 per annum. Additionally, you can expect a range of benefits including medical insurance, retirement plans, and opportunities for career growth.
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