
Brand Strategist
2 days ago
We seek an accomplished professional to spearhead the development and execution of a distinctive brand identity for our university campuses in India. This senior leadership position will shape how India perceives these global institutions and ensure that every university touchpoint embodies academic excellence and aspirational value.
- Key Responsibilities:
- Develop a comprehensive brand strategy, balancing global equity with unique positioning in the Indian market.
- Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
- Design and manage large-scale influencer marketing campaigns with high-authority influencers and subject-matter experts.
- Lead ATL campaigns, including print and outdoor, to drive mass awareness and reputation building.
- Oversight of media strategy and planning in collaboration with agency partners.
- Drive usability, SEO, and UX improvements in coordination with product and tech teams.
- Conceptualize and execute digital-first brand campaigns across platforms.
Qualifications & Experience:
- 10–12 years of experience in brand, marketing, or creative leadership roles, ideally in education or youth brands with omni-channel experience targeting GenZ audiences.
- First-hand experience in building brands in the Indian market through effective brand positioning, messaging, and customer segmentation.
- Demonstrated success in launching new brands, including ATL/BTL and digital initiatives.
- Proven experience driving large-scale impact through influencer campaigns.
- Proven expertise in content marketing, digital storytelling, and managing cross-platform campaigns.
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