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Consumer Experience Strategist

2 weeks ago

Chennai, Tamil Nadu, India beBeeActivation Full time ₹ 18,00,000 - ₹ 20,00,000

Job Overview:

We are seeking a visionary Consumer Activation Manager to spearhead the development and execution of strategic activation plans that drive business outcomes.

This is an exciting opportunity for a seasoned professional to lead cross-functional teams, leverage data-driven insights, and collaborate with key stakeholders to design and deliver impactful consumer experiences.

Main Responsibilities:

  • Develop and execute comprehensive activation calendars, leveraging metrics such as productivity, sales lift, and brand health to measure performance.
  • Create and manage consumer databases, utilizing data analytics to inform future activations and optimize costs through negotiation and cost-effective models.
  • Identify and capitalize on new touchpoints for engagement, sampling, and sales, staying ahead of market trends and competitor activity.
  • Craft innovative campaigns using cutting-edge technologies like AR/VR, measuring their impact and refining strategies accordingly.
  • Maintain accurate consumer databases, monitor finance trackers, and ensure adherence to SOPs, driving efficiency and process improvement.
  • Manage agency partnerships, showcasing best practices in activation and digital projects, and promoting knowledge sharing across the organization.

Key Qualifications:

  • Proven expertise in activation and event management within the FMCG industry.
  • Creativity and ability to develop innovative solutions that drive business results.
  • Collaborative mindset and strong team-building skills, with experience leading cross-functional teams.
  • Strategic thinking and analytical problem-solving skills, with a focus on data-driven decision-making.
  • Ability to measure campaign performance using key metrics, providing actionable insights for future optimization.