Chief Consumer Insight Strategist

3 days ago

Chennai, Tamil Nadu, India beBeeConsumerInsights Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Manager Consumer Insights

We are seeking a skilled professional to lead our insights function. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

  • The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.
Key Responsibilities:
  1. Develop and execute comprehensive consumer research strategies.
  2. Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  3. Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  4. Analyze cultural and category trends to identify emerging drivers of the interiors and design landscape.
  5. Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  6. Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
Requirements:
  1. 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  2. Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  3. Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  4. Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  5. Excellent storytelling and synthesis skills to influence senior leadership.
Education:

MBAs/PGs in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields are desirable.

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