Consumer Insights Program Manager

5 days ago

Chennai, Tamil Nadu, India beBeeProgramming Full time ₹ 1,70,40,000 - ₹ 2,59,20,000

We are seeking a dynamic and analytical programming strategy & insights professional to join our research & strategy team.

This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Requirements:

  • A bachelor's or master's degree in statistics, data science, media studies, business analytics, or related fields.
  • Experience:
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Soft Skills:
  • Strong communicator with the ability to translate numbers into clear, actionable stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

  • Chief Consumer Insight Strategist

    3 days ago

    Chennai, Tamil Nadu, India beBeeConsumerInsights Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job Title: Manager Consumer InsightsWe are seeking a skilled professional to lead our insights function. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to...

  • Business Analyst

    1 day ago

    Chennai, Tamil Nadu, India beBeeQuantitativeResearch Full time ₹ 7,50,000 - ₹ 15,00,000

    As a quantitative researcher, you will play a key role in analyzing consumer insights to drive business growth.Job Responsibilities:Collaborate with account managers to deliver timely projects and meet client expectations.Analyze advertising effectiveness studies for various categories and develop actionable insights.Correlate pre-testing results with...

  • Influencer Program Manager

    1 day ago

    Chennai, Tamil Nadu, India Saint Gobain Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Position SummaryThe Influencer Loyalty Program Manager will spearhead the design and delivery of an innovative loyalty program targeting faade & window fabricators who operate in the small and medium sized projects. This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights...

  • Senior Program Manager

    1 week ago

    Chennai, Tamil Nadu, India NielsenIQ Full time

    Company DescriptionNielsenIQ NIQ is a leader in data-driven solutions partnering with the worlds largest brands to deliver insights that drive strategic decisions With a global presence and deep expertise in analytics and technology we ensure that companies stay ahead in a constantly changing marketplace Our mission extends beyond understanding...

  • Consumer Experience Strategist

    5 days ago

    Chennai, Tamil Nadu, India beBeeActivation Full time ₹ 18,00,000 - ₹ 20,00,000

    Job Overview:We are seeking a visionary Consumer Activation Manager to spearhead the development and execution of strategic activation plans that drive business outcomes.This is an exciting opportunity for a seasoned professional to lead cross-functional teams, leverage data-driven insights, and collaborate with key stakeholders to design and deliver...

  • Program Manager

    1 week ago

    Chennai, Tamil Nadu, India NielsenIQ Full time

    Program Manager Scrum Master - Chennai IndiaSo where do you fit here NielsenIQ clients span the globe and require technology teams Scrum Masters that can connect the dots for their technology needs As a Scrum Master at NielsenIQ you will be responsible for helping our product and technology teams drive product development adopting standard and...

  • Program manager

    1 day ago

    Chennai, Tamil Nadu, India Freshworks Full time

    Job Overview: We seek a skilled and dynamic individual to join our team as a Digital Customer Success Program Manager. In this role, you will be responsible for driving the success and satisfaction of our SMB customers by designing and implementing innovative digital programs and initiatives. You will work closely with cross-functional teams to ensure a...

  • Program Delivery Manager

    3 weeks ago

    Chennai, Tamil Nadu, India Mastech Digital Full time

    Job Summary: We are seeking an experienced Program/Delivery Manager with a strong background in delivering complex technology and business initiatives across BFSI , Healthcare & Life Sciences , or Consumer Goods (FMCG) verticals. This role requires a who can manage cross-functional programs, drive execution excellence, and ensure on-time delivery aligned...

  • Program Delivery Manager

    7 days ago

    Chennai, Tamil Nadu, India Mastech Digital Full time US$ 90,000 - US$ 1,20,000 per year

    Job Summary:We are seeking an experiencedProgram/Delivery Managerwith a strong background in delivering complex technology and business initiatives acrossBFSI,Healthcare & Life Sciences, orConsumer Goods (FMCG)verticals. This role requires a who can manage cross-functional programs, drive execution excellence, and ensure on-time delivery aligned to business...

  • Program Manager

    6 days ago

    Chennai, Tamil Nadu, India Freshworks Full time

    Job Overview: We seek a skilled and dynamic individual to join our team as a Digital Customer Success Program Manager. In this role, you will be responsible for driving the success and satisfaction of our SMB customers by designing and implementing innovative digital programs and initiatives. You will work closely with cross-functional teams to ensure a...