Performance Growth Specialist

10 hours ago

Panjim, Goa, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
About Us

We are a company dedicated to helping Indian working mothers achieve their goal of getting their babies sleeping 10-12 hours overnight without using harsh methods. We use a unique approach that combines productized funnels, webinars, and community-led growth to achieve this objective.

Job Responsibilities
  • Establish and launch a comprehensive webinar funnel within the first 30 days, including email and WhatsApp automations to engage with our audience.
  • Design and optimize conversion funnels on FlexiFunnels or similar platforms to maximize our return on investment.
  • Implement tracking and attribution systems, including GA4, GTM, UTMs, and Looker Studio to monitor our performance and make data-driven decisions.
  • Develop and execute end-to-end Meta and Google/YouTube ads campaigns, including structuring, budgeting, testing, and scaling to target our desired cost per acquisition (CPA) and return on ad spend (ROAS).
  • Create short-form content with a weekly content calendar to keep our audience engaged and informed.
  • Collaborate with Sales to expedite lead conversions, CRM hygiene, and revenue handoffs to ensure a seamless customer experience.
  • Publish weekly growth reports and conduct ongoing A/B tests across pages, copy, and pricing to continually improve our results.
Success Metrics
  • Achieve targeted CPA and CAC; payback ≤45 days on core offers.
  • Maintain a booking rate (lead→consult) ≥10–20%; show-up ≥65–75%.
  • Attain ROAS: Meta (warm) ≥2–3x; Google Search ≥3–4x (target-CPA aligned).
  • Sustain email open ≥28–40%, CTR ≥3–6%; WhatsApp read ≥85%, booking CTR ≥8%.
  • Conduct ≥4 meaningful experiments/week with documented learnings.
Requirements
  • 4–7+ years of hands-on performance/growth experience in D2C, edtech, health, coaching, or services industries.
  • Mastery of Meta Ads, Google Ads/YouTube, GA4, GTM, and Looker Studio.
  • Demonstrate expertise in building + optimizing funnels on FlexiFunnels/Webflow/Elementor.
  • Produce strong direct-response copy for Indian audiences; comfortable on camera; possess basic video editing skills.
  • Fluent English and strong Hindi language skills (regional language is a plus).
  • Show willingness to adapt working hours around webinars/evenings/weekends as needed.

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