Senior Digital Marketing Specialist

5 days ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 4,80,000 - ₹ 6,00,000
Marketing Manager

To excel in this role, you must have a strong grasp of content creation and digital marketing. With your expertise in social media and brand strategy, you will drive engagement and build our presence across various channels.

Key Responsibilities
  • Social Media & Brand Management:
    • Owning Union Living's brand voice across Instagram, LinkedIn, YouTube, and other platforms requires strategic thinking and creativity.
    • Executing engaging social media campaigns: reels, posts, stories, blogs, newsletters necessitates hands-on experience with paid ads and influencer marketing.
    • Planning monthly content calendars, trend-jacking campaigns, and community-led content demands a proactive approach.
    • Collaborating with designers, photographers, and videographers to deliver high-quality creatives is essential for visual storytelling.
  • Marketing Strategy & Campaigns:
    • Developing and implementing integrated marketing strategies to boost our presence requires data-driven insights and campaign performance tracking.
    • Running paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI goals necessitates excellent communication and trend-savvy mindset.
    • Identifying brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands is crucial for building lasting partnerships.
  • Community Events & On-Ground Activation:
    • Conceptualizing and marketing resident community events (festivals, workshops, mixers, cultural nights) demands creativity and event visibility via social media and offline collaterals.
    • Driving event visibility via social media, influencer tie-ups, and offline collaterals requires a solid understanding of marketing trends and audience preferences.
    • Partnering with F&B, lifestyle, and entertainment brands to sponsor/co-host events necessitates excellent relationship-building skills.
  • Offline Marketing & Partnerships:
    • Executing property branding (standees, posters, flyers, collaterals) necessitates attention to detail and design principles.
    • Building partnerships with corporates, colleges, and hospitality partners to boost awareness requires a startup mindset and resourcefulness.
    • Exploring co-branding and sponsorships to increase visibility necessitates creativity and business acumen.
  • Analytics, Reporting & Insights:
    • Tracking campaign performance, event ROI, and brand engagement metrics is crucial for data-driven decision making.
    • Providing monthly dashboards & insights to leadership necessitates effective communication and stakeholder management.
    • Staying updated with hospitality & lifestyle industry trends to refine strategies requires continuous learning and professional development.

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