
Senior Growth Marketing Strategist
5 days ago
Key Role: Senior Marketing Manager
Job Overview:
This is an exceptional opportunity to take charge of user and merchant growth across the entire lifecycle. As a senior marketing manager, you will develop campaigns that drive app downloads, increase stickiness, and boost merchant acquisition through targeted marketing strategies.
Our ideal candidate is strategic and hands-on, capable of planning multiple-channel campaigns and tweaking budgets, building landing pages, or writing CRM flows as needed.
The best marketers don't just buy clicks; they build insight-driven, full-funnel machines that deliver results.
Responsibilities:
- Develop and execute paid campaign strategies (Google, Meta, UAC, ASA)
- Drive app installs, signups, and merchant acquisition and engagement
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Manage agency relationships and budgets with hands-on execution capability
Requirements:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a plus
What We Offer:
A dynamic work environment where you can build marketing engines from scratch, focus on CAC:LTV, and shape the future of digital payments.
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