Product Marketing Lead

2 weeks ago


Bengaluru, Karnataka, India Human Capital Consulting Services Full time
Product Marketing Lead - Software Products Development Firm

At Human Capital Consulting Services, we are seeking a seasoned Product Marketing Lead to join our team in Bangalore. This role is ideal for a motivated and experienced professional who can drive the marketing strategy for our software products.


Key Responsibilities:


  • Manage a team of PMMs to develop and execute comprehensive go-to-market plans for new product launches and updates.
  • Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.
  • Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.
  • Drive inputs into the product strategy and product roadmap to meet business goals.
  • Define product functionality and positioning together with Product Engineering teams.
  • Work closely with customer needs and identify strategic engagements.
  • Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/internet and participation in events.
  • Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel.
  • Create compelling marketing content including product collateral, website copy, and sales enablement materials.
  • Analyze and report on campaign performance, product adoption, and market trends.
  • Participate in industry events and conferences to represent the company and promote products.
  • Manage product launches and coordinate cross-functional teams to ensure successful execution.
  • Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.
  • Expect around 20% travel.

Requirements:


  • Team management experience is mandatory. Experience of managing 23 PMMs is ideal.
  • Btech degree and experience in cloud marketing field will be advantageous.
  • MBA & 15+ years of product/services marketing experience with 45 years marketing for a cloud product or services.
  • Strong understanding of B2B marketing, product launch, and go-to-market strategies.
  • Excellent communication and stakeholder management skills.
  • Experience working with cross-functional teams including product management, sales, and creative teams.


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