
Site Operations Manager
1 day ago
The Real Estate Team Leader oversees a Closing Managers team, setting daily objectives and monitoring progress to enhance sales effectiveness. The role involves coaching and reviews to improve performance.
Key Responsibilities:
- Manage the on-site Closing Managers team by setting daily goals, tracking progress, and improving sales efficiency through coaching and reviews.
- Handle warm and hot walk-ins by building rapport, addressing objections, and presenting offerings with precision and emotional intelligence.
- Maintain in-depth knowledge of project pricing, unit availability, promotional offers, buyer objections, and negotiation levers.
- Ensure adherence to Standard Operating Procedures (SOPs) from welcoming prospects to structured tours, documentation, CRM updates, and closure workflows.
- Facilitate upsell conversations for higher floors, premium views, clubhouse upgrades, or add-on parking aligned with buyer profiles.
- Train the team on pitch structure, pricing articulation, objection handling, and negotiation techniques.
- Track visitor patterns, buyer questions, and conversion blockers to recommend tactical interventions for improved performance.
- Provide real-time market feedback to central teams, including competitor pricing, offers, and buyer sentiment.
- Ensure post-sale touchpoints are managed by hand-holding high-value customers for feedback, referrals, and cross-sell opportunities.
Executional Scope:
- Conduct daily huddles with Closing Managers to assign lead priorities, follow-up actions, and unblock issues.
- Monitor all walk-ins review discussions, guide high-value buyers personally, and strategically assign Closing Managers.
- Oversee inventory presentation and ensure accurate availability is communicated to all prospects.
- Update offer decks, pricing tools, FAQs, and pitch scripts regularly for internal alignment.
- Partner with CRM for seamless post-booking experiences manage documentation, collections, and approvals.
- Review daily closure metrics open leads, daily bookings, follow-up cadences, and average Turnaround Time (TAT).
- Maintain site visibility supervise walk-in flow, Closers presentation quality, and readiness of the physical space.
- Champion positive customer experiences from first touch to final handshake with clear, confident, and consistent engagement.
Key Result Areas (KRAs):
- Achievement of revenue targets at the site level.
- Upsell conversion and average ticket-size optimization.
- Post-sale engagement and relationship continuity.
- Product and pitch accuracy across customer interactions.
Key Performance Indicators (KPIs):
- Revenue booked (weekly/monthly).
- Walk-in to booking conversion ratio.
- Average up-sell value / ticket size per booking.
- Turnaround time (TAT) from first visit to closure.
Qualifications:
An MBA or equivalent postgraduate qualification.
Core Competencies:
- Strong people management skills with a hands-on leadership style.
- High confidence, emotional intelligence, and clarity in communication.
- Deep understanding of buyer motivations and objection-handling frameworks.
- Ability to balance field execution with team oversight and internal coordination.
- Resilient, energetic, and goal-oriented, thrives in a high-intensity sales environment.
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