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Demand Generation Specialist

2 weeks ago

Tiruchi, Tamil Nadu, India beBeeDemandGeneration Full time ₹ 10,40,000 - ₹ 19,95,000
Job Description:

Drive Pipeline Growth

We are seeking a talented professional to lead our multi-channel demand engine. You will define strategy, manage performance, and actively build campaigns to drive measurable results.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

  • Demand Generation Ownership
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
  • Multi-Channel Campaign Execution
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
  • GenAI-Driven Marketing
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
  • Full-Funnel Optimization
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
  • ABM, ABX & Cross-Functional Programs
  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.
  • Channel & Ecosystem Marketing
  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.
  • Marketing Operations & Tech Stack
  • Optimize marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.
Required Skills and Qualifications:
  • Proven Track Record: Demonstrated experience in demand generation, multi-channel campaign execution, and GenAI-driven marketing.
  • Strategic Thinking: Ability to define strategy, manage performance, and build campaigns to drive measurable results.
  • Technical Expertise: Proficiency in marketing automation, lead scoring, CDPs, and reporting tools.
  • Collaboration: Experience working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.
What We Offer:

A Challenging and Rewarding Role: Join us in driving pipeline growth and expanding our business through innovative demand generation strategies.

Opportunities for Professional Development: Collaborate with our experienced team to develop your skills and expertise in demand generation, marketing operations, and AI-driven marketing.

A Dynamic and Supportive Team Environment: Work alongside a talented group of professionals who share your passion for innovation and excellence.