Optimising Marketing Strategies Through Data-Driven Insights

3 days ago

Surat, Gujarat, India beBeeEconometrician Full time ₹ 15,00,000 - ₹ 20,00,000
Marketing Mix Modelling Expert

Job Summary:

We are seeking a highly analytical and experienced professional to join our team, specializing in Marketing Mix Modelling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical and econometric methods to deliver actionable insights, automate solutions, and support strategic decision-making across various industries.

Key Responsibilities:

  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.

Required Skills and Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.

Benefits:

This is an exciting opportunity to join a dynamic team and contribute to the development of innovative marketing strategies. As a Marketing Mix Modelling expert, you will have the chance to work on challenging projects, collaborate with experienced professionals, and expand your skill set.

Others:

If you are a motivated and analytical individual with a passion for Marketing Mix Modelling, we encourage you to apply for this role. Please submit your application, including your resume and cover letter, to be considered for this exciting opportunity.

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