Data Driven Business Strategist

3 days ago

Surat, Gujarat, India beBeeInsightsManager Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

About the Role

As a seasoned business intelligence expert, you will lead our analytics initiatives and shape promotion strategies to drive customer engagement and loyalty.

Key Responsibilities:
  • Develop data-driven insights in areas such as promotion effectiveness, elasticity, and customer retention.
  • Create key performance indicators (KPIs) that measure customer lifecycle health and retention.
  • Manage and prioritize the analytics backlog, striking a balance between quick wins and deep-dive strategic analyses.
  • Mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and implement AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to enhance data infrastructure, governance, and quality standards.

Achieving success in this role requires a strong track record in building and operationalizing customer metrics, hands-on expertise in analytics tools, and excellent stakeholder management skills.

You will be the custodian of insights at a leading lifestyle brand, shaping customer retention, loyalty, and engagement strategy with data at its core. You will also have opportunities to lead high-visibility projects and work in a culture that values innovation, ownership, and data-driven decision-making.

Requirements:

  • 6+ years of experience in business intelligence, analytics, or customer insight, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong background in building customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM, such as churn prediction, propensity models, and uplift modeling, is a strong plus.
  • Excellent stakeholder management and communication skills to translate data into actionable insights.

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