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Job Overview
The client is seeking a Marketing Executive to support the development and implementation of B2B marketing campaigns.
- Key Responsibilities:
- Develop and implement effective B2B marketing strategies to drive business growth.
- Collaborate with sales and product teams to ensure seamless execution of marketing initiatives.
- Conduct market research to gather insights on industry trends, competitors, and target audiences.
- Support the creation and execution of marketing campaigns across email, social media, and digital platforms.
- Monitor and report on campaign performance, suggesting improvements where necessary.
- Work with external vendors, agencies, and contractors to support campaign delivery.
- Maintain CRM systems (e.g., Salesforce) to support lead management and reporting.
- Stay updated on new marketing tools, platforms, and trends to improve effectiveness.
Requirements
- Experience in B2B marketing with 2–3 years minimum.
- Basic knowledge of lead generation and campaign management.
- Familiarity with marketing automation tools.
- Strong organizational and multitasking skills.
- Good communication and presentation skills.
- Exposure to account-based marketing is beneficial.
- Experience with Salesforce or similar CRM preferred.
- Understanding of digital marketing fundamentals including SEO and SEM.
- Ability to work collaboratively in a team environment.
