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Digital Marketing Manager

4 weeks ago

Kanpur, Uttar Pradesh, India Graygraph Technologies Pvt Ltd Full time

Job Title: PPC Campaign Manager

Job Summary:
Graygraph Technologies is seeking a highly skilled PPC Campaign Manager to join our team. As a PPC Campaign Manager, you will be responsible for developing and executing effective paid search strategies to drive business growth.

Key Responsibilities:

  • Develop and implement paid search strategies to achieve business objectives.
  • Launch and optimize PPC campaigns across multiple platforms.
  • Manage and oversee accounts on search platforms such as Google AdWords, Facebook, and LinkedIn.
  • Conduct keyword research and audience targeting to improve campaign performance.
  • Monitor budget and adjust bids to maximize ROI.
  • Track key performance indicators (KPIs) to assess campaign performance and identify areas for improvement.
  • Produce regular reports for management to ensure transparency and accountability.
  • Collaborate with cross-functional teams to develop and implement new campaigns and strategies.

Requirements and Skills:
  • 4-5 years of experience in digital marketing with a focus on PPC.
  • Proven track record of success in managing and optimizing PPC campaigns.
  • Strong knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms such as AdWords, Facebook, and LinkedIn.
  • Working knowledge of analytics tools such as Google GA4 and Microsoft Clarity.
  • Excellent communication and analytical skills.
  • BSc/BA in Marketing, Digital Media, or a related field.

What We Offer:
  • Competitive salary package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.

How to Apply:
Please submit your resume and cover letter to [insert contact information].