Strategic Consumer Insights Manager

1 week ago

Ghaziabad, Uttar Pradesh, India beBeeInsights Full time ₹ 35,00,000 - ₹ 50,00,000
About the Role

We are seeking a dynamic professional to lead consumer insights and drive business growth.

This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

Key Responsibilities:
  • Consumer Strategy & Research
  • Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviours.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement
  • Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organisation.
Required Skills and Qualifications:
  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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