Marketing Leadership Opportunity

18 hours ago

Odisha, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Overview

We are seeking a highly skilled Marketing Manager to lead our growth and outreach initiatives. The ideal candidate will have a strong grasp of digital marketing, lead generation, and content strategy.

Campaign Execution

Multi-Channel Campaigns: Plan, manage, and optimize campaigns across email, social media, paid advertising, and more. Utilize tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic DSPs, and email platforms like HubSpot, Mailchimp, or ActiveCampaign.

SEO & Website Management: Improve website performance and organic reach through effective on-page and off-page SEO strategies. Work with Google Analytics (GA4), Google Search Console, Ahrefs/SEMrush, Screaming Frog, Lighthouse, and CMS platforms (WordPress, HubSpot CMS) to drive technical and content SEO improvements.

Lead Outreach

Outbound Lead Generation: Develop and manage targeted email sequences, LinkedIn outreach, and account-based marketing (ABM) campaigns. Utilize tools such as HubSpot CRM, Salesforce, Outreach.io, SalesLoft, and LinkedIn Sales Navigator to track and scale outreach.

Webinars & Events

Event Organization: Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads. Experience with webinar platforms like Zoom, Demio, BigMarker, Hopin, or GoToWebinar and event promotion via Eventbrite/LinkedIn is valuable.

Content & Marketing Collateral

Content Creation: Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos. Familiarity with CMS workflows (WordPress/HubSpot), content optimization, and design tools such as Figma, Canva, or Adobe Creative Suite is expected.

Performance Tracking & Reporting

Dashboards & Reports: Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates. Build dashboards and reports using Looker Studio (Google Data Studio), Tableau, Excel/Google Sheets, and analytics tools like Mixpanel or Amplitude.

Cross-Functional Collaboration

Team Alignment: Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams using collaboration tools such as Trello, Asana, or Jira.

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