Media Planning Manager

3 weeks ago


Bengaluru, Karnataka, India Wipro Consumer Care (FMCG) Full time
About the Role

We are seeking a highly skilled Media Planning Manager to join our team at Wipro Consumer Care. As a key member of our marketing department, you will be responsible for developing and executing marketing media plans that drive brand building and demand generation.

Key Responsibilities:
  • Develop annual, quarterly, and monthly marketing media plans based on market intelligence.
  • Conceptualize and implement traditional media plans for product/campaign launches.
  • Work with agencies and channels to achieve ROI through strategic planning, research, data, and analytics.
  • Perform in-depth analysis of competitive media spends to determine competitive strategies.
  • Develop holistic communication channel solutions and negotiate with media houses to maximize media return on investment.
  • Manage agency partners to get the best returns from media investment.
  • Track media agency service levels through quarterly and bi-annual assessments.
Requirements:
  • Minimum 5 years of experience in traditional media planning.
  • Good communication skills and ability to work with senior leaders.
  • Experience working with FMCG companies in media roles or agencies handling FMCG clients.

We offer a dynamic work environment and opportunities for growth and development. If you are a motivated and experienced media professional looking for a new challenge, we encourage you to apply.



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