Business Growth Leader

22 hours ago

Salem, Tamil Nadu, India beBeeMarketing Full time ₹ 6,23,024 - ₹ 14,58,612
Head of Growth Marketing Job Description

As a Head of Growth Marketing, you will be responsible for driving lead generation across all channels and building the demand generation engine for our B2B and B2G businesses.

The role will involve driving multi-channel campaigns, designing lead capture and scoring processes, and ensuring timely handoff of leads to sales. You will also be responsible for running account-based marketing programs, collaborating with channel partners, and supporting tender desk with content packs and positioning.

  • Driving lead generation across all channels (digital, events, ABM, PR)
  • Building and managing the marketing funnel up to MQL
  • Ensuring seamless handoff of MQLs to SQLs for Sales/BD

This is a high-impact leadership role that combines strategic thinking, data-driven marketing, and executional excellence.

Key Responsibilities:

1. Demand Generation & Funnel Management

  • Build and own the end-to-end demand generation strategy for B2B and B2G
  • Create and execute multi-channel campaigns (digital, ABM, events, PR, content syndication)
  • Design and implement lead capture, scoring, nurturing, and MQL qualification processes

2. B2B (CyberSecurityForce) Growth

  • Run account-based marketing (ABM) programs for top 50 target enterprise accounts
  • Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing

3. B2G (CyberDome) Growth

  • Build government-focused campaigns aligned to national cybersecurity priorities
  • Support tender desk with content packs, RFP responses, and positioning

4. Content & Messaging

  • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators
  • Ensure consistent brand voice across enterprise and government narratives

5. Analytics & Marketing Ops

  • Implement and optimize MarTech stack (HubSpot/SFDC, marketing automation, analytics)
  • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI

6. Agency & Team Leadership

  • Manage a lean in-house growth marketing team (5–6 members)
  • Coordinate with external agencies (digital performance, PR, creative, events) for scale

Key KPIs:

  • MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads)
  • MQL → SQL conversion rate (20–30%)
  • Pipeline influenced by marketing (₹50Cr+ annually)

Ideal Candidate Profile:

Experience: 10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
Domain: Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
Skillset includes proven track record in ABM, digital marketing, PR, and events, strong understanding of funnel metrics and MarTech tools, ability to balance strategic vision with hands-on execution, exceptional storytelling and communication skills for both enterprise and government stakeholders, data-driven and ROI-focused mindset, comfortable working with lean teams + agencies, entrepreneurial, resilient, and able to navigate government + enterprise ecosystems.

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