Digital Marketing Leader

1 month ago

Gurgaon, Haryana, India 32nd Full time
Job Description

We are seeking a highly skilled Digital Marketing Manager to join our team at 32ND. As a key member of our marketing department, you will be responsible for driving and optimizing all digital marketing initiatives to enhance brand awareness, generate high-quality leads, foster customer engagement, manage the marketing strategy for 32ND's mobile app, and optimize the brand's performance on delivery platforms like Zomato.

The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and experience in managing cross-functional teams. You will work closely with the Marketing Manager, Content Writer, and Campaign Manager, Social Media Manager, and other cross-functional teams to ensure a cohesive digital strategy that supports both customer acquisition and brand-building efforts.

This role oversees the digital strategy, execution, and performance of campaigns across channels such as SEO, SEM, the 32ND website, the 32ND app, and third-party delivery platforms. The successful candidate will be responsible for improving the performance of 32ND's F&B IPs on platforms like Zomato by optimizing listings, promotions, and visibility to drive sales and customer engagement.

Key Responsibilities:
  • Digital Strategy Development and Execution: Develop and execute a comprehensive digital marketing strategy that supports 32ND's overarching business goals, including brand awareness, lead generation, and customer retention.
  • Channel Management: Manage digital channels such as the website, SEO/SEM, paid advertising, and the 32ND mobile app. Ensure consistent messaging and high performance across all digital touchpoints.
  • Campaign Development: Collaborate with the Marketing Manager and the Content Writer and Campaign Manager to conceptualize, plan, and execute integrated digital campaigns that drive traffic, engagement, conversions, and app usage.
  • Omnichannel Integration: Ensure a seamless integration of digital efforts with offline campaigns (e.g., events, print, PR) to provide a cohesive brand experience for customers across platforms, including the mobile app.
Salary and Benefits:

The estimated salary for this position is ₹1200,000 per annum, plus benefits such as health insurance, retirement plan, and paid time off.

Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field along with 7-8 years in a similar role.
  • Identifying and testing new digital channels and tools.
  • Brainstorming new campaign ideas and growth strategies.
  • Able to work effectively with cross-functional teams (marketing, operations, PR, social media) to ensure seamless campaign coordination and execution.

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