Digital Consumer Engagement Specialist

4 days ago

Mumbai, Maharashtra, India Mondelēz International Full time

Mondelēz International, a global leader in the snack industry, is seeking a highly skilled Digital Consumer Engagement Specialist to join our team.

Estimated salary: $120,000 - $180,000 per year.

About the Role

We are looking for a talented professional to lead the creation and evolution of our Consumer Data Ecosystem solution and CRM (email marketing) tools.

This role is critical to our efforts in harnessing data to drive personalization, ensuring data privacy, and fostering integrations that amplify consumer experiences.

Key Responsibilities
  • Partner with Global Consumer Data Ecosystem Tech Product Owner to establish and manage a strategy and product roadmap, core offering, pricing combining needs of respective regional teams (Marketing & IT), global needs (Marketing and IT), as well as ensuring right IT standards/requirements are covered.
  • Partners with Tech Lead and Engineering Teams within the organization and across suppliers.
  • Understand the technology stack, dependencies between core components/features, how the core integrations works (with internal or external systems) and how the data flows.
  • Think ahead and anticipate what are the future business relevant capabilities in the space of CRM and Consumer Data and plan the work in the way to enable those capabilities at the right time.
  • Accountable for Product quality (defines Product goals and KPIs, ongoing support), and ensures all work implemented with quality, meeting performance, security & privacy needs. Analyze data and metrics to identify areas for improvement and make recommendations for changes.
  • Leverages workshops, design thinking approach to educate, onboard, brainstorm with global and regional teams.
  • Stay up to date with the latest trends and best practices in Email Marketing, Consumer Data, Journey Orchestration, Segmentation and digital marketing overall.
Requirements
  • 5+ years of experience and strong understanding of Consumer Engagement capabilities, Data collection, Data Quality, Data Segmentation and Activation
  • Excellent communication skills, both written and verbal. Ability to work collaboratively with other departments and stakeholders.
  • Strong collaboration skills, proactively sharing observations & improvements areas, problem solving skills, attention to details, can-do attitude.
  • Curiosity and energy to continually learn new marketing technologies and stay apprised of security and regulatory changes.
  • Familiar with basics of GCP cloud environment.
About Us

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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