Digital Brand Engagement Specialist
2 weeks ago
VirtuHR is a cutting-edge company at the forefront of innovative recruitment solutions.
Job DescriptionWe are seeking a skilled Digital Brand Engagement Specialist to join our team in Mumbai (Andheri East).
This role requires a strong 3 to 4 years of experience in social media strategy. The ideal candidate should be updated on the latest trends and proficient in implementing branding strategies across various social platforms to drive results.
The successful candidate will provide regular updates to clients and achieve their expectations by:
- Developing and implementing social media strategies to boost brand awareness and drive traffic to client websites and social media platforms.
- Creating and managing social media content calendars, including written and visual posts.
- Analyzing social media metrics and adjusting strategies to optimize reach, engagement, and conversion.
- Maintaining an awareness of the latest social media trends, technologies, and changes in the competitive landscape.
- Collaborating with stakeholders to develop cross-functional social media strategies and campaigns.
- Identifying and engaging with influencers and brand advocates to expand the client's social media reach.
- Developing and presenting reports on social media performance, providing actionable insights for improvement.
To excel in this role, you will need:
- A Bachelor's degree in Marketing, Communications, Public Relations, or a related field (MBA preferred).
- 3 to 4 years of proven work experience as a social media strategist or similar role.
- Demonstrated expertise in social media platforms like Instagram, LinkedIn, X, etc.
- Excellent communication skills, both written and verbal, in English.
- Proficiency in content creation, copywriting, and visual storytelling.
- Strong stakeholder management skills, including client interactions online and offline.
- Excellent presentation skills.
- Creative thinking and problem-solving skills to develop innovative social media strategies and campaigns.
- The ability to work effectively in a team and collaborate with cross-functional departments.
Our estimated salary range for this position is ₹800,000 - ₹1,200,000 per annum, depending on qualifications and experience.
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