Digital Marketing and Community Engagement Specialist

4 weeks ago


Mumbai, Maharashtra, India Monster Energy Full time

**Job Summary**

The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies to promote the Monster Energy brand and culture in India. This role will focus on social media engagement, content creation, and community development to increase brand awareness and reach.

**Key Responsibilities:**

  • Develop and execute digital marketing strategies to promote the Monster Energy brand in India.
  • Create and publish engaging content on social media platforms to increase brand awareness and reach.
  • Build and maintain a strong online community of fans and followers through social media engagement and content creation.
  • Monitor and analyze social media metrics to measure campaign success and adjust strategies accordingly.
  • Collaborate with cross-functional teams to develop and implement brand marketing strategies that align with company goals and objectives.

**Requirements:**

  • Fluency in English, both spoken and written.
  • Familiarity with the nuances of the India market and cultural attributes.
  • Bachelor's degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.
  • Knowledge of major social media networks and current trends.
  • Comprehensive understanding of how social media impacts brands and delivers business objectives.


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