Product Marketing Strategist
4 days ago
Headquartered in Gurgaon, India, DotPe is a leading platform that empowers businesses to go online. With a strong presence in the market, DotPe has digitally powered the entire customer journey for thousands of restaurants and food courts. The company offers a range of solutions, including ordering, payments, and delivery, making it an ideal partner for small and medium-sized businesses.
The RoleWe are seeking a creative and analytical Product Marketer to join our team. As a Product Marketer, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams to ensure our products meet market needs and exceed customer expectations.
Key Responsibilities:- Conduct thorough market research to identify trends, competitive landscape, and customer needs.
- Develop compelling product positioning and messaging that resonates with target audiences.
- Create and implement go-to-market strategies for new product launches and updates.
- Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
- Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
- Plan, execute, and analyze marketing campaigns across various channels.
- 2-5 Years' of experience in Product Marketing role.
- Proven experience in content marketing, ideally within a product marketing role.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization techniques.
- Ability to create engaging and informative content for various marketing channels.
- Excellent research and analytical skills.
- Proficiency in using content management systems (CMS) and marketing tools.
- Strong project management skills and ability to meet deadlines.
- Collaborative mindset and ability to work effectively with cross-functional teams.
We offer a competitive salary of ₹15,00,000 - ₹20,00,000 per annum, depending on experience. In addition to a great compensation package, we also offer a range of benefits, including health insurance, retirement planning, and opportunities for career growth and development.
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Gurgaon, Haryana, India DotPe Full timeAbout the CompanyDotPe is a pioneering Indian platform that has successfully bridged the gap between offline and online commerce. Headquartered in Gurgaon, DotPe was founded in 2020 with a mission to empower businesses across India to go online.In just two years, DotPe has enabled over 8 million merchants to leverage digital solutions for their businesses....
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