Product Marketing Strategist

4 days ago


Gurgaon, Haryana, India DotPe Full time
About DotPe

Headquartered in Gurgaon, India, DotPe is a leading platform that empowers businesses to go online. With a strong presence in the market, DotPe has digitally powered the entire customer journey for thousands of restaurants and food courts. The company offers a range of solutions, including ordering, payments, and delivery, making it an ideal partner for small and medium-sized businesses.

The Role

We are seeking a creative and analytical Product Marketer to join our team. As a Product Marketer, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams to ensure our products meet market needs and exceed customer expectations.

Key Responsibilities:
  • Conduct thorough market research to identify trends, competitive landscape, and customer needs.
  • Develop compelling product positioning and messaging that resonates with target audiences.
  • Create and implement go-to-market strategies for new product launches and updates.
  • Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
  • Plan, execute, and analyze marketing campaigns across various channels.
Requirements:
  • 2-5 Years' of experience in Product Marketing role.
  • Proven experience in content marketing, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.
What We Offer

We offer a competitive salary of ₹15,00,000 - ₹20,00,000 per annum, depending on experience. In addition to a great compensation package, we also offer a range of benefits, including health insurance, retirement planning, and opportunities for career growth and development.



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