Search Ads Specialist

24 hours ago

tamil nadu, India Cloutgency Full time

Role OverviewManage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.Key Responsibilities● Search Campaign ManagementCreate and optimize Google Ads search, display, and shopping campaignsManage YouTube advertising campaigns for brand awareness and conversionsImplement Bing Ads and other search engine advertising strategiesDevelop and execute Google Shopping and product feed optimization● Keyword Strategy & Research Conduct comprehensive keyword research and competitive analysisDevelop keyword bidding strategies and budget allocationImplement negative keyword strategies and search query optimizationMonitor and optimize for keyword performance and search trends● Landing Page Optimization Collaborate with web designers on landing page optimization for search trafficImplement A/B testing for landing pages and conversion funnelsOptimize Quality Score factors and ad relevanceEnsure search ads align with landing page content and user intent● Performance Tracking & OptimizationSet up and monitor conversion tracking and attributionGenerate detailed performance reports and optimization recommendationsImplement automated bidding strategies and smart campaigns where appropriateMonitor competitor activities and adjust strategies accordinglyKey Performance Indicators● Search campaign ROAS and cost per acquisition targets● Quality Score improvements and ad relevance metrics● Keyword ranking improvements and impression share● Conversion rate optimization and landing page performance● Budget efficiency and campaign scalability#Hiring #Searchadsspecialist #cloutgency #Job #chennai #hiringinchennai

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