Search Ads Specialist

3 weeks ago

Chennai Tamil Nadu India, Tamil Nadu Cloutgency Full time

Role Overview

Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.


Key Responsibilities

● Search Campaign Management

  • Create and optimize Google Ads search, display, and shopping campaigns
  • Manage YouTube advertising campaigns for brand awareness and conversions
  • Implement Bing Ads and other search engine advertising strategies
  • Develop and execute Google Shopping and product feed optimization

● Keyword Strategy & Research

  • Conduct comprehensive keyword research and competitive analysis
  • Develop keyword bidding strategies and budget allocation
  • Implement negative keyword strategies and search query optimization
  • Monitor and optimize for keyword performance and search trends

● Landing Page Optimization

  • Collaborate with web designers on landing page optimization for search traffic
  • Implement A/B testing for landing pages and conversion funnels
  • Optimize Quality Score factors and ad relevance
  • Ensure search ads align with landing page content and user intent

● Performance Tracking & Optimization

  • Set up and monitor conversion tracking and attribution
  • Generate detailed performance reports and optimization recommendations
  • Implement automated bidding strategies and smart campaigns where appropriate
  • Monitor competitor activities and adjust strategies accordingly


Key Performance Indicators

● Search campaign ROAS and cost per acquisition targets

● Quality Score improvements and ad relevance metrics

● Keyword ranking improvements and impression share

● Conversion rate optimization and landing page performance

● Budget efficiency and campaign scalability


#Hiring #Searchadsspecialist #cloutgency #Job #chennai #hiringinchennai

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