Search Ads Specialist
2 days ago
Role Overview
Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.
Key Responsibilities
Search Campaign Management
○ Create and optimize Google Ads search, display, and shopping campaigns
○ Manage YouTube advertising campaigns for brand awareness and conversions
○ Implement Bing Ads and other search engine advertising strategies
○ Develop and execute Google Shopping and product feed optimization
Keyword Strategy & Research
○ Conduct comprehensive keyword research and competitive analysis
○ Develop keyword bidding strategies and budget allocation
○ Implement negative keyword strategies and search query optimization
○ Monitor and optimize for keyword performance and search trends
Landing Page Optimization
○ Collaborate with web designers on landing page optimization for search traffic
○ Implement A/B testing for landing pages and conversion funnels
○ Optimize Quality Score factors and ad relevance
○ Ensure search ads align with landing page content and user intent
Performance Tracking & Optimization
○ Set up and monitor conversion tracking and attribution
○ Generate detailed performance reports and optimization recommendations
○ Implement automated bidding strategies and smart campaigns where appropriate
○ Monitor competitor activities and adjust strategies accordingly
Key Performance Indicators
● Search campaign ROAS and cost per acquisition targets
● Quality Score improvements and ad relevance metrics
● Keyword ranking improvements and impression share
● Conversion rate optimization and landing page performance
● Budget efficiency and campaign scalability
Job Type: Full-time
Pay: ₹40, ₹50,000.00 per month
Work Location: In person
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