Zolo | Social Media Manager
3 weeks ago
Job Title: Social Media Manager
Experience Required : Min 3 years
Ctc : Upto 10 LPA
Working Location : Yelahanka , Bangalore
Key Responsibilities:
Process Compliance: Ensure compliance with established processes and procedures related to social media management, content creation, and event promotions.
Social Media Promotion: Develop and execute social media strategies to promote our brand, engage our audience, and increase our following on various social media platforms.
Content Creation: Create high-quality, engaging content for social media posts, including images, videos, and written copy, that aligns with our brand identity and resonates with our target audience.
Event Promotions: Promote upcoming events, product launches, and special promotions on social media platforms to generate excitement and increase attendance.
Influencer Collaborations: Identify and collaborate with influencers and brand ambassadors to expand our reach, increase brand awareness, and drive engagement on social media.
Performance Analysis: Analyze the impact of social media posts, evaluate the success of promotions, and compare planned versus actual costs to optimize future campaigns and initiatives.
Key Performance Indicators (KPIs):
Growth in Number of Followers: Increase the number of followers across all social media platforms to expand our audience and reach new potential customers.
Increase Content Reach: Improve the reach and engagement of our social media content by implementing effective promotion strategies and optimizing content for maximum visibility.
Posting Frequency Adherence: Adhere to posting frequency guidelines to maintain a consistent presence on social media platforms and keep our audience engaged.
Increase Collaborations and Partnerships: Identify and secure new collaborations and partnerships with influencers, brands, and organizations to enhance our brand visibility and reach.
Qualifications
● Bachelor's degree in Marketing, Communications, or a related field.
Skills:
● Proven experience in social media management, content creation, and digital marketing.
● Strong understanding of social media platforms, trends, and best practices.
● Excellent written and verbal communication skills, with a keen eye for detail.
● Creative thinking and the ability to generate innovative ideas for content and promotions.
● Strong analytical skills and the ability to interpret data to inform decision-making.
● Ability to work independently and as part of a team, with strong organizationa and time management skills.
● Proficiency in social media management tools and analytics platforms
Interested candidates can drop their resume at pragati.s@zolostays.com
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