Senior Gaming User Acquisition Manager

2 weeks ago


bangalore, India beBeeUserAcquisition Full time

Job Title:User Acquisition StrategistRole Overview:The User Acquisition Strategist will be responsible for developing and executing cutting-edge user acquisition strategies aligned with each game's overarching marketing and business objectives.Key Responsibilities:Develop, execute, and measure user acquisition campaigns across multiple platforms to drive app install and in-app event goals.Conceptualize and execute innovative campaigns that foster a constant environment of experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement techniques.Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics.Manage and optimize budgets for user acquisition campaigns while exercising fiscal prudence and maximizing return on ad spend.Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives.Design and implement ASO strategy in sync with paid media strategy to provide uniform onboarding experience to players.Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results.Required Skills and Qualifications:Proven experience (8+ years) in developing and executing successful acquisition campaigns.Proficient knowledge of ad platforms, advertising technologies, and emerging trends in the paid social media and programmatic landscape.Strong leadership acumen, with a track record of building and managing high-performing teams.Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals.Technical understanding of MMP, SKAN, and Google sandbox frameworks.Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions.Demonstrated negotiation abilities for advertising placements and contracts.A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact.Benefits:This role offers a unique opportunity to work with a talented team, driving innovation and growth in the gaming industry.What We're Looking For:We are seeking a highly motivated and experienced User Acquisition Strategist to join our team. If you have a passion for user acquisition, a strong track record of success, and excellent leadership skills, we encourage you to apply.],



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