User Acquisition- Lead
4 days ago
About the role: - Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives - Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals - Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement techniques - Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics - Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on ad spend - Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives - Manage and execute ASO strategy in sync with the paid media strategy to provide uniform onboarding experience to players - Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results - Collaborate with internal teams like data analytics, product and technology to design and measure tactical marketing campaigns - Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis - Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives - Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape - Experiment with new ad formats, targeting options, and features offered by social media platforms Who you are: - Proven experience (8+ years) in developing and executing successful acquisition campaigns - Profound knowledge of ad platforms, advertising technologies, and emerging trends in the paid social media and programmatic landscape - Strong leadership acumen, with a track record of building and managing high-performing teams - Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders - Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals - Technical understanding of MMP (mobile measurement platforms), SKAN, Google sandbox frameworks - Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions - Demonstrated negotiation abilities for advertising placements and contracts - A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact Even better if you have… - Experience leading App install paid media strategy in the gaming space - Led creative testing for ads on Ad platforms (Google Ad network, FB ad network, Unity, Ironsource etc), Social platforms (Twitter, Snapchat, and Facebook) - Led creative testing on Stores - Apple Appstore, Google Playstore - Run campaigns that include both brand and performance spend - Expertise in the programmatic space - DSP
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User Acquisition- Lead
3 days ago
bangalore, India Moonfrog Labs Full timeAbout the role: Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals Foster an environment of constant innovation and experimentation by...
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User Acquisition- Lead
5 days ago
bangalore, India Moonfrog Labs Full timeAbout the role:- Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives- Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals- Foster an environment of constant innovation and experimentation...
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User Acquisition- Lead
4 days ago
bangalore, India Moonfrog Labs Full timeAbout the role:Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectivesConceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goalsFoster an environment of constant innovation and experimentation by...
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User Acquisition- Lead
4 days ago
Bangalore Urban, India Moonfrog Labs Full timeAbout the role: Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals Foster an environment of constant innovation and experimentation by...
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User Acquisition- Lead
5 days ago
Bangalore Urban, India Moonfrog Labs Full timeAbout the role:Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectivesConceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goalsFoster an environment of constant innovation and experimentation by...
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Global User Acquisition Strategist
5 days ago
bangalore, India beBeeUser Full timeAcquisition Lead Job DescriptionJob Summary:We are seeking a seasoned Acquisition Lead to spearhead our user acquisition strategy, driving growth and revenue through innovative campaigns and collaborations.Key Responsibilities:• Develop and execute cutting-edge user acquisition strategies aligned with business objectives• Conceptualize, execute, measure...
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User Acquisition Specialist
6 days ago
bangalore, India beBeeGrowth Full timeGrowth Marketing Manager JobWe're seeking an experienced Growth Marketing Manager to drive user acquisition through digital performance marketing and strategic B2B partnerships.
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Talent Acquisition Lead
4 days ago
Bangalore, India Denave Full timeThe Talent Acquisition Lead will be responsible for driving end-to-end contact centre recruitment for Denave. This role requires a strategic mindset, strong stakeholder management skills, and the ability to design and execute hiring strategies aligned with business growth. Job Responsibilities Talent Acquisition Strategy & Planning - Develop and execute...
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Talent Acquisition Lead
3 days ago
Bangalore, India Denave Full timeThe Talent Acquisition Lead will be responsible for driving end-to-end contact centre recruitment for Denave. This role requires a strategic mindset, strong stakeholder management skills, and the ability to design and execute hiring strategies aligned with business growth. Job Responsibilities Talent Acquisition Strategy & Planning Develop and execute...
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Talent Acquisition Lead
4 days ago
bangalore, India Denave Full timeThe Talent Acquisition Lead will be responsible for driving end-to-end contact centre recruitment for Denave. This role requires a strategic mindset, strong stakeholder management skills, and the ability to design and execute hiring strategies aligned with business growth. Job Responsibilities Talent Acquisition Strategy & Planning Develop and execute...
