Sales and Marketing Associate

4 weeks ago

mumbai, India 4th Wheel Social Impact Full time

About 4th Wheel Social Impact

At 4th Wheel , we are a social impact consulting firm specializing in Monitoring and Evaluation (M&E) services. We partner with clients across various sectors to deliver data-driven insights, optimize processes, and enhance their impact. Our mission is to provide organizations with the tools and strategies they need to make informed, effective decisions and maximize their social impact. As we grow, we are looking for a dynamic Sales and Marketing Associate to support our efforts in expanding our reach, strengthening client relationships, and amplifying our brand presence.


About the Role

The Sales and Marketing Lead will play a critical role in supporting the marketing and sales efforts to drive growth. This position will involve pre-sales support, business development, client relationship management, and executing marketing and thought leadership initiatives to ensure consistent brand messaging and engagement. You will work closely with the co-founders to develop and implement strategies that align with client needs and market trends, all while contributing to building a strong brand presence in the social impact sector.


Responsibilities

Pre-Sales & Business Development

  • Drive pre-sales processes :
  • Conduct market research to identify new business opportunities and assess market trends
  • Collaborate with the team to develop tailored proposals for prospective clients
  • Support revenue analysis to optimize business development strategies
  • Contribute to creating a strategic sales pipeline and lead generation strategy
  • Sales strategy development :
  • Work closely with leadership to create targeted sales strategies tailored to client needs
  • Analyze client needs and market insights to craft solutions that align with 4th Wheel’s expertise
  • Support efforts to identify new opportunities for service expansion and scale in existing markets
  • Client engagement & retention :
  • Help develop and maintain long-term relationships with clients to ensure satisfaction and foster retention
  • Support account management activities to enhance client experiences and ensure ongoing partnerships
  • Coordinate with clients to understand their needs and ensure that services meet their expectations
  • Monitor and analyze client feedback to identify opportunities to improve offerings

Marketing & Branding

  • Content creation & curation :
  • Develop and curate content for the company’s online platforms, ensuring consistent messaging and a strong brand voice
  • Produce engaging marketing materials, including blog posts, social media content, email campaigns, and newsletters
  • Collaborate with the design team to produce visually appealing promotional materials
  • Manage events :
  • Plan and execute marketing campaigns aimed at raising brand awareness and engaging current and potential clients
  • Organize and manage events, conferences, and webinars to increase visibility and foster networking
  • Track and analyze the performance of campaigns to inform future marketing efforts
  • Thought leadership & industry presence :
  • Contribute to the creation of thought leadership content such as blogs, case studies, white papers, etc.
  • Support engagement in speaking opportunities or webinars to elevate 4th Wheel’s profile and attract potential clients
  • Collaborate with leadership to support 4th Wheel’s positioning as a thought leader in the M&E consulting space
  • Oversee online presence :
  • Manage the company’s digital footprint, including the website, social media profiles, and online marketing initiatives
  • Ensure the company’s website is up-to-date with relevant information, case studies, and success stories
  • Lead initiatives to grow followers and engagement on social media platforms


Reporting & Analytics

  • Track marketing performance :
  • Monitor and report on the effectiveness of marketing campaigns and lead-generation strategies
  • Provide insights into client trends and market changes to help adapt sales and marketing strategies
  • Track key metrics for client acquisition, engagement, and retention
  • Client feedback and market trends :
  • Regularly gather and analyze client feedback to guide service improvements and identify upselling opportunities
  • Stay informed on industry trends, competitors, and market conditions to inform marketing strategies



Qualifications

  • Experience : 2–4 years in sales, marketing, or business development, preferably with experience in pre-sales, client management, or partnerships
  • Education : Bachelor’s degree in Marketing, Communications, Business, or a related field


Skills :

  • Strong writing, editing, and communication skills with an eye for detail
  • Critical thinking and problem-solving abilities to anticipate client needs and market trends
  • Proven ability to build and maintain professional relationships with clients and stakeholders
  • Entrepreneurial mindset with the ability to work independently and manage multiple priorities


Sector Experience : Familiarity with the social sector or experience working with non-profits, NGOs, or social enterprises is beneficial but not required


Why Join 4th Wheel?

At 4th Wheel , we are committed to fostering a collaborative and inclusive work environment where your contributions will have a direct impact on the growth and success of the organization. You will have the opportunity to work alongside passionate individuals who are dedicated to creating meaningful change. As part of the team, you will play a crucial role in building client relationships, driving business development efforts, and helping us expand our reach in the social impact sector.


Salary

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