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Customer Engagement Specialist
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About the RoleWe're seeking a skilled professional to spearhead our customer engagement strategy and drive revenue growth.This key function plays a vital role in our global business, focusing on acquiring new customers and increasing sales from existing users.Experience with industry-leading CRM and marketing automation platforms is essential for success in this position.Key ResponsibilitiesDevelop and execute quarterly plans to achieve revenue targets, including detailed campaign deployment strategies to enhance customer reactivation metricsCollaborate closely with creative, operations, analytics, business, and tech/engineering teams to ensure seamless executionFormulate content and segmentation strategies based on internal business unit needs and consumer behavior insightsConduct experiments on user segmentation and personalization, leveraging testing frameworks to identify successful approaches for broader implementationMaintain a balance between growth and user experience to ensure long-term sustainabilityNavigate technical aspects of the CRM platform and maintain strong relationships with platform support teamsAnalyze root causes of platform and business issues to implement effective solutionsBalancing rapid execution for growth with adherence to business compliance requirements is crucial for success in this role