Performance Marketer

1 day ago

bangalore, India Alt Carbon Full time

Performance Marketer – Dorje Teas Location: Hybrid / Remote (India) Experience: 2–5 years Type: Full-time About Dorje Teas Dorje is India's first single-origin Darjeeling tea brand — directly from Selim Hill and other heritage tea estates. We're reimagining how premium Indian tea is experienced by the next generation: fresh, traceable, and rooted in sustainability. If you believe data and storytelling can together make a brand iconic, this is your calling. The Role We're looking for a performance marketer who can own Dorje's growth engine across paid and organic channels — from driving conversions on Shopify to optimizing CAC, LTV, and repeat rates. You'll blend creative instinct with analytical precision , scaling our digital footprint while preserving Dorje's authentic voice. What You'll Do Run and optimize paid campaigns across Meta, Google, and other digital platforms to drive conversions and subscriptions. Track and analyze funnel performance — from ad clicks to repeat purchases — and build data-backed growth hypotheses. Collaborate with the creative and brand teams to test and iterate ad creatives, landing pages, and messaging. Set up, monitor, and report KPIs like ROAS, CAC, LTV, CTR, and conversion rates. Build and manage remarketing campaigns to increase customer retention and reduce churn. Run A/B experiments to improve acquisition efficiency and discover scalable growth loops. Coordinate with marketplaces and affiliates for growth opportunities beyond D2C. You'll Thrive If You Have 2–5 years of hands-on experience in performance marketing for D2C or e-commerce brands. Deep understanding of Meta Ads Manager, Google Ads, and analytics tools (GA4, Mixpanel, etc.) . A growth mindset — love running experiments, reading numbers, and figuring out what works. Working knowledge of Shopify , email/SMS automation tools (like Klaviyo, WebEngage). A creative eye and sensitivity to brand tone (Dorje's world is calm, authentic, and soulful — not salesy). Ownership attitude — you think like a business builder, not just a campaign executor. Why Dorje Build a category-defining Indian tea brand from the ground up. Work closely with founders passionate about sustainability and storytelling. Freedom to experiment, fail fast, and grow fast. Competitive pay + performance-linked incentives + tea that's literally from the clouds.

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