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Assistant Trade Marketing Manager
2 months ago
Competency Rank: P3
Division: Sales Planning
Reporting to: Head – Strategic Sales Planning
Location: Corporate Office, Gurgaon
Key Responsibilities –
1. Manage Product X Channel strategy planning and execution 2. Assist in developing trade marketing plans and strategies aligned with brand objectives 3. Coordinate the execution of trade marketing campaigns and promotional activities with sales & marketing team 4. Collaborate with sales teams to ensure alignment of trade marketing initiatives with sales strategies 5. Analyse market trends and competitor activities to identify opportunities for growth 6. Monitor and evaluate the effectiveness of sales development programs and initiatives 7. Prepare reports and presentations on trade marketing performance and insights 8. Manage budgets and allocate resources to optimize the ROI 9. Build and maintain strong relationships with key stakeholders including retailers, distributors, and across internal teams 10. Stay updated with industry trends and best practices in Trade Marketing
Desired Candidate Profile
1. Master’s degree in Marketing / Business Administration 2. Work experience of min 5 years in Sales Planning / trade marketing preferably in FMCG industry 3. Strong project management skills with the ability to manage multiple projects simultaneously 4. Excellent communication and interpersonal skills to be able to effectively work with cross functional teams 5. Analytical mindset with the ability to interpret sales performance metrics 6. Excellent Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
