Mobile Acquisition Lead

1 week ago

meerut, India beBeeAcquisition Full time

Lead Mobile Acquisition SpecialistAbout the RoleWe are seeking a results-driven mobile acquisition specialist to lead our paid social advertising efforts for mobile games. In this role, you will be responsible for developing and executing strategies to acquire high-value players across Meta, TikTok, and Snap.The ideal candidate will have deep expertise in paid social advertising and analytics, with a strong focus on return on ad spend (ROAS), retention metrics, and lifetime value (LTV)-based optimization.Key ResponsibilitiesPaid Social Strategy & ExecutionDevelop and execute paid social campaigns across Meta, TikTok, and Snap to drive scalable, high-quality user acquisition.Manage AEO, VO, and MAI campaigns with a strong focus on ROAS, retention metrics, and LTV-based optimization.Execute data-driven bidding, budgeting, and audience strategies to hit performance goals and reduce acquisition cost.Creative Testing & CollaborationBuild and run structured creative testing frameworks — including hypothesis creation, test setup, learning agendas, and iteration cycles.Work closely with creative teams to brief concepts, manage production cycles, and ensure constant delivery of performance-ready creatives.Analyze creative results to identify winning themes, hooks, and gameplay elements that drive conversions.Analytics & Performance ManagementMonitor and analyze daily performance metrics, diagnosing fluctuations and identifying optimization opportunities.Build dashboards and reports to communicate trends, insights, and recommendations to internal stakeholders.Leverage MMP platforms such as Appsflyer, Adjust, or Singular to ensure accurate attribution and post-iOS14+ data interpretation.Cross-Functional CollaborationPartner with product, game teams, and data analysts to align UA strategy with player funnels, in-game behaviors, and monetization.

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