Senior Content Strategist

5 days ago

delhi, India beBeeLuxury Full time

We are seeking a senior content writer with refined storytelling and creativity to shape the voice of our premium brand.Key Responsibilities:Content CreationCreate compelling product stories that highlight benefits, craftsmanship, and innovation with an aspirational tone.Write category and collection pages that inspire trust and guide consumers seamlessly from discovery to purchase.Translate complex skincare formulations and fashion elements into clear yet sophisticated language.Develop hero headlines, microcopy, and brand taglines that reinforce exclusivity and elegance.Blog & Editorial ContentProduce long-form editorial articles that position the brand as a thought leader in beauty, skincare, fashion, and lifestyle.Write trend-driven features on seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements.Craft authority-backed educational content with product experts, dermatologists, or stylists.Infuse every piece with a premium lifestyle lens while ensuring SEO best practices for discoverability.Ad & Campaign CopywritingWrite scroll-stopping ad copy for Instagram and YouTube campaigns, blending creativity with conversion.Craft impactful headlines and CTAs for digital campaigns, influencer collaborations, and brand activations.Align messaging with luxury positioning, adapting tone for awareness, engagement, and purchase campaigns.Contribute to 360° campaigns, ensuring harmony across ads, banners, social assets, and e-commerce listings.Social Media StorytellingWrite captivating captions and micro-stories for Instagram, YouTube, and other luxury platforms.Conceptualize narratives around product launches, behind-the-scenes stories, and influencer tie-ups.Maintain a consistent, premium brand voice that resonates with aspirational consumers.Repurpose long-form content into short, engaging posts and reels copy that are trend-aware yet timeless.Other DeliverablesCraft brand brochures, press notes, and newsletters with a refined, editorial edge.Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life.Uphold the brand's role as a curator of luxury, science, and style through every piece of written communication.

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