Content Strategist

13 hours ago

Delhi Delhi, India BookLeaf Publishing Full time

**Position**: Content Strategist

**Location**: E2 Plot No 4. Jhandewalan Extension. Metro Station Gate No 2. New Delhi 110055**J**

**Job Type**: Full-time

**About BookLeaf Publishing**

At BookLeaf, we believe everyone has a story worth telling. We’re one of India’s fastest-growing self-publishing houses, empowering thousands of writers worldwide to bring their ideas to life. From poetry challenges to full-length manuscripts, our mission is to make publishing accessible, innovative, and rewarding.

We are looking for a **Content Strategist** who can think creatively, plan strategically, and execute content initiatives that strengthen our brand voice, engage our writing community, and amplify the reach of our unique publishing programs.

**Role Overview**

The **Content Strategist** will be responsible for developing and executing content strategies that align with BookLeaf’s mission and programs. The role requires strong creative thinking, editorial expertise, and a deep understanding of digital trends to create meaningful engagement with aspiring writers, readers, and the publishing community.

**Key Responsibilities**
- Create multiple ad copies regarding our flagship writing challenge and publishing programs.
- Develop and implement comprehensive content strategies to promote BookLeaf’s programs (e.g., the Writing Challenge).
- Create engaging, original content across formats (blogs, articles, social media posts, newsletters, website copy, etc.) while maintaining BookLeaf’s brand voice.
- Collaborate with design, marketing, and product teams to plan campaigns that boost awareness and participation.
- Research industry trends, competitor activities, and audience behavior to inform strategic decisions.
- Monitor content performance using analytics tools; track KPIs and adjust strategies to maximize impact.
- Ideate and execute storytelling initiatives that highlight the experiences of BookLeaf’s writers and community.
- Ensure consistency, quality, and clarity across all digital and print communication channels.
- Contribute to innovative content-led campaigns to increase brand engagement and visibility.

**Qualifications & Skills**
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- 2-4 years of experience in content strategy, content marketing, or digital publishing (experience in the publishing/creative industry is a plus).
- Exceptional writing and editing skills with the ability to adapt tone for different audiences.
- Strong strategic thinking with a creative flair for storytelling.
- Familiarity with SEO best practices, digital analytics, and social media trends.
- Ability to work independently while collaborating effectively with cross-functional teams.

A passion for books, writing, and empowering creative voices.

Pay: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Leave encashment

Work Location: In person

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