Event Sales Manager

16 hours ago

chennai, India beBeeBusiness Full time

We are seeking an experienced Business Development Manager with a strong background in the Events & Exhibitions industry. This role is focused on business acquisition, strategic growth, and client relationship management. The ideal candidate will be a self-driven professional capable of independently handling client conversations, closing deals, and driving revenue growth.Key ResponsibilitiesIdentify and target new business opportunities across corporates, government bodies, industry associations, and exhibition organizers.Drive lead generation and convert qualified leads into high-value clients for events, exhibitions, and stall fabrication projects.Understand client pain points and develop tailored solutions that align with business needs and experiential objectives.Strategic Sales DevelopmentDevelop and execute business strategies to expand market reach and enter untapped sectors.Stay updated on competitor activities, market trends, and client requirements to adapt sales approaches.Work on pricing strategies and proposal positioning to maximize conversion rates.Industry-Specific Execution ExpertiseUtilize strong understanding of venue coordination, fabrication timelines, vendor ecosystems, permits, and exhibition lifecycle management.Deliver high-quality proposals for B2B exhibitions, conferences, brand activations, and custom booth builds.Provide consultative, value-driven sales engagement to clients.Client Relations & Internal CollaborationServe as the senior point of contact for all client interactions—from initial briefing to post-event evaluation.Collaborate closely with internal teams (design, fabrication, production, servicing) to deliver superior client outcomes.Ensure seamless communication, adherence to timelines, and quality standards.Team Mentorship & LeadershipGuide and mentor junior sales/BD team members.Work cross-functionally to ensure proposal accuracy, client satisfaction, and execution excellence.Represent the organization at trade fairs, expos, and key client meetings.Reporting & ForecastingMaintain accurate records of leads, proposals, conversions, and revenue pipelines.Present periodic business updates to the leadership team.Achieve and exceed monthly/quarterly sales KPIs and growth goals.Candidate Requirements10+ years of overall experience, with at least 8 years in the Events & Exhibitions industry.Proven track record in acquiring new business and closing high-value deals independently.Strong knowledge of event execution, fabrication processes, budgeting, and on-ground management.Excellent communication, negotiation, and presentation skills.Familiarity with CRM tools, proposal formats, and MS Office.Strategic outlook with strong business acumen.Energetic, proactive, and well-connected within the industry.Team-oriented individual who thrives in fast-paced, collaborative environments.Willingness to travel for client meetings, events, and exhibitions.

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