TechRyde Inc. | Search Engine Optimization Specialist

4 days ago


noida, India TechRyde Inc. Full time

Company Description:

TechRyde, based in Noida, specializes in transforming restaurant operations through automation. By streamlining the ordering process from placement to delivery, we empower staff to handle more orders efficiently and ensure timely delivery of warm food to customers. Our solutions focus on driving customer satisfaction, increasing revenue through more orders, and promoting sustainability by reducing carbon footprints and food waste.


Job Title: SEO & SMO Specialist

Location: Noida, Sector -62

Shift: Day Shift (5 days a week - Work From Office)


Job Summary:

We are seeking a highly skilled and results-driven SEO & SMO Specialist with a minimum of 3 years of experience in Digital Marketing, SEO, SMO, Content Marketing, and Social Media Management. The role involves optimizing our digital presence to drive organic traffic, improve search rankings, and maximize online engagement. Additionally, you will manage Google Ads campaigns and handle social media optimization (SMO) to boost our brand presence across platforms.


Key Responsibilities:

  • Conduct on-page and off-page SEO strategies to enhance search engine rankings.
  • Research and implement effective keyword strategies for content optimization.
  • Optimize content for organic search and social media platforms.
  • Create, manage, and optimize Google Ads campaigns for maximum ROI.
  • Monitor and report on SEO performance metrics and traffic analytics.
  • Utilize tools like Google Analytics and Search Console to track user behavior.
  • Implement effective link-building strategies to improve domain authority.
  • Stay updated with SEO, SMO, and Google Ads trends and best practices.
  • Collaborate with content creators to produce SEO-friendly content.
  • Manage SMO activities, including content creation, community engagement, and campaign boosting.


Key Skills Required:

  • Proficiency in SEO techniques (on-page, off-page, technical SEO).
  • Expertise in managing Google Ads campaigns (Search, Display, Remarketing).
  • Strong analytical skills with tools like Google Analytics, Moz, SEMrush, and Ahrefs.
  • Familiarity with social media platforms (Facebook, LinkedIn, Instagram, Twitter) and advertising.
  • Solid experience in keyword research and competitive analysis.
  • Strong knowledge of content marketing strategies.
  • Excellent written and verbal communication skills.
  • Strong problem-solving abilities and attention to detail.
  • Knowledge of CMS platforms (WordPress, Shopify) and basic HTML/CSS.
  • Ability to work both independently and collaboratively.


Preferred Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Google Ads certification.
  • Proven experience managing paid social media campaigns.


Experience Required:

  • Minimum 3 years of hands-on experience in Digital Marketing, SEO, SMO, Content Marketing, and Social Media Management is a must.




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