Senior Marketing Specialist

19 hours ago

salem, India beBeeMarketing Full time

Job TitleWe are seeking a seasoned marketing professional to spearhead our CRM initiatives. This remote opportunity is perfect for experienced professionals passionate about driving user engagement and revenue growth through data-driven strategies.The ideal candidate will combine strategic thinking with hands-on expertise in platforms like Salesforce Marketing Cloud or CleverTap, working closely with cross-functional teams to build impactful campaigns.Owning quarterly targets and designing end-to-end CRM campaigns for growth and reactivation.Collaborating with creative, analytics, business, and technology teams.Shaping content and segmentation strategies based on user behavior and business priorities.Running experiments and optimizing personalization frameworks across channels (email, WhatsApp, SMS).Requirements6-15 years of experience in growth marketing or CRM roles at technology organizations.Strong analytical acumen and proficiency with tools like Excel and SQL.Proven success executing multi-channel campaigns for global audiences.Excellent communication and stakeholder management abilities.Bachelor's degree in marketing, business, or a related field (MBA preferred).

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