Digital Marketing Specialist

2 days ago

salem, India beBeeMarket Full time

About UsWe are committed to making high-quality education accessible and affordable to individuals, companies, and governments worldwide. We achieve this by collaborating with top-tier universities across the globe.Our unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors, and coaches has educated more than 250,000 individuals across 80+ countries.We were founded in 2015 and have since grown into a global organization with over 2,000 employees.Role Details:You will be responsible for spearheading strategy and execution to engage our ever-growing user base. This is a key function in marketing for our global business and is focused on growing revenue from users who have not previously chosen our offerings.Experience in industry-leading CRM & marketing automation platforms such as SFMC / CleverTap is essential.Key Roles & Responsibilities:Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metricsWork closely with the creative, operations, analytics, business, and tech/engineering teamsUnderstand the needs of different internal business units and consumer behavior to formulate content and segmentation strategies.Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementationMaintain a healthy balance of growth with user experience for long-term growthExpertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)Conduct root cause analyses on platform and business issues whenever they ariseMaintain a balance between rapid execution for growth and adherence to business compliance for partner schoolsKey Skills & Qualification Required:A holder of a bachelor's degree in either marketing, business, or a related field. MBA is an advantage4-7 years of experience in the CRM function of a rapidly growing, digital-first businessYou have a bias for action and a desire to make an impactProven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMSStrong data and analytical skills, with proficiency in Excel and SQLExcellent communication abilities and stakeholder management skillsExperience in global markets is beneficialA background in high-growth B2C products/services with consultative sales is advantageousBenefits:We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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