User Acquisition Strategist

3 days ago


india beBeeUserAcquisition Full time

Job DescriptionWe are seeking a highly skilled User Acquisition Specialist to join our team. In this role, you will be responsible for developing and executing paid social advertising strategies to drive user acquisition and scale our mobile games portfolio profitably.About the RolePaid Social Strategy & ExecutionDevelop and launch paid social campaigns across Meta, TikTok, and Snap to drive scalable, high-quality user acquisition.Manage AEO, VO, and MAI campaigns with a strong focus on ROAS, retention metrics, and LTV-based optimization.Execute data-driven bidding, budgeting, and audience strategies to hit performance goals and reduce acquisition cost.Creative Testing & CollaborationBuild and Run Creative Testing FrameworksDevelop hypothesis creation, test setup, learning agendas, and iteration cycles.Work closely with creative teams to brief concepts, manage production cycles, and ensure constant delivery of performance-ready creatives.Analyze creative results to identify winning themes, hooks, and gameplay elements that drive conversions.Analytics & Performance ManagementMonitor and Analyze Daily Performance MetricsDiagnose fluctuations and identify optimization opportunities.Build dashboards and reports to communicate trends, insights, and recommendations to internal stakeholders.Leverage MMP platforms such as Appsflyer, Adjust, or Singular to ensure accurate attribution and post-iOS14+ data interpretation.Cross-Functional CollaborationPartner with Product TeamsAlign UA strategy with player funnels, in-game behaviors, and monetization.Qualifications2+ years of experience running paid social campaigns for mobile apps or mobile games, specifically on Meta, TikTok, and Snap.Proven success managing AEO (App Event Optimization), VO (Value Optimization), and MAI (Mobile App Install) campaigns.Experience driving performance for ROAS-based campaigns, including optimizing toward D1/D3/D7 return and LTV.Strong understanding of creative testing frameworks — hypothesis building, setting up structured tests, reading results, and iterating.Ability to manage creative production cycles and partner closely with creative teams to improve performance.Deep knowledge of audience segmentation, bid strategies, budget allocation, and scaling mechanics across paid social channels.Comfortable analyzing campaign data, creating performance dashboards, and making data-driven decisions.Familiarity with MMPs (Appsflyer, Adjust, Singular) and paid social platform attribution.Highly organized, detail-oriented, and able to manage multiple channels and tests simultaneously.Strong communication skills with the ability to present insights and recommendations clearly.BenefitsThis is a highly rewarding role that offers:Opportunities for professional growth and development.A dynamic and collaborative work environment.Competitive compensation and benefits package.



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