Driving Growth Through User Acquisition

4 days ago


india beBeeGrowthManager Full time

Program Management RoleWe are seeking a highly motivated and data-centric professional to join our team as a Program Manager, responsible for driving growth through user acquisition.Optimize existing channels and explore new growth vectors to drive rapid experimentation.Focus on relevant user acquisition for the US Market in Math, Language, and Music categories for web and App.New Growth Channels:Research and test new user acquisition channels.Run pilot programs with defined metrics.Recommend channels to scale or drop based on data.Funnel Optimization (Existing Channels):Audit and improve PPC, SEO, Social, and Affiliate funnels.Drive ongoing CRO for landing pages and key flows.Partner with Marketing/Product to boost efficiency and LTV/CAC.Maintain a prioritized A/B testing pipeline across channels and funnels.Execute experiments using testing tools.Document hypotheses, results, and insights.Data & Reporting:Own tracking setup and data accuracy.Build dashboards and deliver regular KPI reports (CAC, LTV, conversions).Analyze data to uncover growth opportunities and bottlenecks.



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